Marketing Consulting Philosophy

"Just because you don't need a Marketing Manager, doesn't mean you don't need Marketing!"

It's more than a slogan. Many small companies in the Madison area can't afford to hire a Marketing Manager or Director of Marketing. But they also can't afford to approach their Marketing without the years of experience a Marketing Manager has either.

Similarly, large companies have been forced to cut back on staff. And unfortunately Marketing seems to be the easiest target for those cutbacks. Just because the Marketing staff has gone from four down to one, doesn't mean the work required to market the business has gone away.

That's where we come in. We're ground level marketing consultants and marketing project managers located in Madison, Wisconsin who fill those gaps. We focus on the duties that traditional Marketing Managers have that can be easily outsourced:

Promotional Items

Truly effective Marketing Managers realize that promotional items are more than a closet full of pens, mugs and shirts. Promotional items should be about reinforcing the brand image of a company...more

Sales Material Development

Companies who have ineffective marketing strategies stand out like a sore thumb just by looking at their sales materials. Without a cohesive brand message across all communication channels you're wasting your money...more

Business Event Management

Your business events are nothing less than a powerful spotlight that illuminates for your customers and your employees just how you do business...more